Beatles merchandising deal for North America
Written by admin on June 14, 2013 – 10:24 pm -Apple Corps Ltd. have granted Bravado International Group the rights to offer official Beatles merchandise in North America.
Bravado is Universal Music Group’s global merchandising company, so this agreement brings the band’s North American merchandising rights and recorded music catalogue under one roof.
Tom Bennett, CEO of Bravado said:
“We are extremely honored to have this opportunity to work with The Beatles. We fully recognize that representing artists of this magnitude comes with enormous responsibility, and with our unparalleled creative team and infrastructure, we will apply the industry’s best resources to execute the Beatles’ vision to create products that their fans will love.”
The move has also been welcomed by Lucian Grainge, Chairman and CEO of Universal Music Group:
“All of us at Universal Music Group are very excited about extending our relationship with the Beatles’ iconic brand to include both merchandise and their legendary recordings, and about the potential for innovative marketing of creative new products.”
Apple Corps. Ltd. and Bravado are planning “a wide range of new and unique offerings for the band both through retail, online and licensing partners”.
Bravado’s other artists include Paul McCartney, The Rolling Stones, Bob Marley, Lady Gaga, Michael Jackson, Justin Bieber, Guns ‘N Roses, Red Hot Chili Peppers, Black Sabbath, and many more.
Tags: Beatles merchandising, Bravado International Group, The Beatles, Universal Music Group
Posted in The Beatles |
