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Digital Domain Media Group beings work on Virtual Elvis

Written by admin on June 6, 2012 – 8:33 pm -



The company behind the recent Tupac Shakur hologram has been signed by CORE Media Group (formerly CKx) to develop a virtual likeness of Elvis Presley for use in film, tv and other media projects.

The Digital Domain Media Group has spent the last decade perfecting its technology, tools and techniques to create realistic computer generated humans. Its expertise has featured in movies such as “The Curious Case of Benjamin Button,” “TRON: Legacy” and “X-Men: First Class,” as well as projects such as the aforementioned Tupac Shakur hologram, which was presented alongside Snoop Dogg in a performance at the Coachella Music Festival.

Digital Domain Media Group Chairman, John Textor, said:

“Elvis is the most iconic, most recognised performer on the planet, and we are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis.”

Elvis Presley Enterprises President and CEO, Jack Soden, has welcomed the development:

“This is a new and exciting way to bring the magic and music of Elvis Presley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer. The high level of quality entertainment that both CORE Media Group and Digital Domain deliver gives us great confidence that these projects will help continue the growth of Elvis’ rich legacy all over the world.”

Work has already begun on the virtual Elvis Presley likeness, but there is no indication yet on how the likeness will first be used.


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